COVID-19 Acts of Kindness challenge launch

#COVAKchallenge asks people to share the love by posting their acts of kindness on social media, then nominating others to do the same.



LONDON, 4 May 2020 What Can We Do?, the go-to hub for all the ways people can support the UK’s COVID-19 relief efforts from their sofa, is today launching its #COVAKchallenge (COVID-19 Acts of Kindness Challenge) on its website and social media, to share the love and kindness far and wide during these difficult times.

The challenge has three parts:

Step 1: Choose your challenge from What Can We Do?’s list of suggestions, or come up with your own.

Step 2: Take a photo/video of your act of kindness, or one you have received, and share it on social media with #COVAKchallenge.

Step 3: Nominate three or more friends to do the same, and keep the chain of kindness going as far as possible and share the love.


“Acts of kindness make people feel good, and that is what we want to achieve in these challenging times,” says Florence Waller-Carr, Co-Founder What Can We Do?. “Everyone around the world has been impacted by this crisis in some way, and we want to connect people through kindness. An act of kindness can be a very personal thing, and we want to challenge people to think about what they can do to make someone’s day and spread the love as far as possible!”

The What Can We Do? website, Instagram, Facebook and Twitter accounts are dedicated to sharing the latest initiatives, petitions, emergency funds and at-home activities and entertainment to support people who want to help the UK’s COVID-19 relief efforts.

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About What Can We Do? What Can We Do? is the go-to hub for people wanting to discover ways to support the UK’s COVID-19 relief efforts from their sofas, including through petitions, donations, actions, and ways to keep busy and healthy.

More information about the #COVAKchallenge can be found on the #COVAKchallenge page of the What Can We Do? website.

Please visit us and contribute ideas: At our website: http://whatcanwedo.world/

Instagram: @WhatCanWeDoWorld Facebook: @WhatCanWeDoWorld Twitter: @WhatCanWeDo7

About the What Can We Do? team

Co-Founder Florence Waller-Carr, 25, has always been passionate about supporting others and community organising, with a career in the charity sector and involvement in volunteering and fundraising for a number of years. She currently lives in Brighton, works for an INGO and is also a Co-Founder of the youth advocacy organisation Our Generation for Inclusive Peace which lobbies for sustainable and inclusive peace globally. She was inspired to set up What Can We Do? by seeing all of the amazing acts of kindness during the COVID-19 crisis.

Co-Founder Ümran Avni, 28, recently returned to London after working in Istanbul. She has worked in the social and private sectors and has an academic background in international development, gender, education and economics. With concern for the wider social implications of COVID-19, she is motivated to bring together those willing and able to help with opportunities for civic participation, activism and community-building.

Other members of the team include Emily Hodson, 28, currently based in Bow, East London; Ellie Marcus, based in South London; and Anaïs Richmond, 25, based in central London.

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